BeMob

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BeMob: Earning with Affiliate Programs

BeMob is a cloud-based tracking platform primarily used by affiliate marketers and media buyers to manage, track, and optimize advertising campaigns. It specializes in tracking mobile traffic, though it can handle traffic from other sources as well. This article will explain how to use BeMob to maximize earnings within affiliate marketing programs.

What is BeMob?

BeMob is a Software as a Service (SaaS) platform. It provides a central location to monitor campaign performance, attribute conversions to specific sources, and ultimately, improve Return on Investment (ROI). Unlike relying solely on affiliate network reporting, BeMob allows for independent verification of data and detailed tracking across multiple networks and traffic sources. This is vital for accurate attribution modeling. It's particularly popular with those running complex campaigns involving split testing and multiple redirects.

Key Features for Affiliate Marketers

BeMob offers several features particularly useful for those participating in affiliate programs:

  • Tracking Links: Create unique tracking links to monitor the performance of each campaign.
  • Real-time Data: Access up-to-the-minute data on clicks, conversions, and revenue.
  • Fraud Detection: Identify and filter out fraudulent traffic to protect your ad spend. Ad fraud is a significant concern in the industry.
  • Reporting & Analytics: Generate detailed reports to analyze campaign performance and identify areas for optimization. Understanding key performance indicators (KPIs) is crucial.
  • Postback Integration: Send conversion data back to your traffic sources for optimization on their end.
  • Multiple Affiliate Networks: Track campaigns across numerous affiliate networks simultaneously.
  • Customizable Dashboard: Tailor the dashboard to display the metrics most important to your business.

Step-by-Step Guide to Earning with BeMob

Here's a breakdown of how to use BeMob to enhance your affiliate earnings:

1. Account Setup & Basic Configuration

1. Create an Account: Sign up for a BeMob account. They typically offer a trial period. 2. Add Traffic Sources: Define where your traffic originates. This could be Facebook Ads, Google Ads, push notifications, native advertising, or other advertising platforms. Proper source setup is essential for accurate campaign management. 3. Add Affiliate Networks: Connect your accounts from the affiliate networks you're working with (e.g., CJ Affiliate, ShareASale, Rakuten Advertising). This enables automated data import. 4. Create a Campaign: Define a campaign within BeMob. This includes naming the campaign and selecting the relevant traffic source and affiliate network. Effective campaign naming conventions are important.

2. Creating Tracking Links

1. Offer Selection: Choose the specific offer you want to promote from your connected affiliate network. 2. Link Generation: BeMob will generate a unique tracking link for that offer. This link contains parameters that allow BeMob to track the entire user journey. 3. Link Placement: Use this tracking link in your advertising campaigns. For example, in your Facebook ad creative or within your email marketing campaign. Ensure the link is correctly implemented to avoid losing tracking data.

3. Tracking & Analyzing Data

1. Monitor Real-Time Stats: Keep an eye on the real-time data within BeMob’s dashboard. Pay attention to clicks, conversions, revenue, and cost per acquisition (CPA). 2. Analyze Reports: Utilize BeMob’s reporting features to gain deeper insights into campaign performance. Look at metrics like conversion rate, click-through rate (CTR), and earnings per click (EPC). 3. Segment Data: Segment your data by traffic source, device type, geography, and other parameters to identify high-performing segments. This is key to effective audience targeting. 4. Identify Underperforming Areas: Pinpoint areas where your campaigns are struggling. Are certain traffic sources not converting? Is a particular ad creative performing poorly? 5. A/B Testing: Conduct A/B testing on different ad creatives, landing pages, and traffic sources to optimize performance. BeMob facilitates tracking of these tests.

4. Optimization & Scaling

1. Adjust Bids: Based on your data analysis, adjust your bids on your traffic sources to maximize ROI. Bid management is a continuous process. 2. Refine Targeting: Narrow your targeting to focus on the most profitable demographics and interests. 3. Pause Underperformers: Stop spending money on campaigns or traffic sources that are consistently underperforming. Negative keywords are important in some traffic sources. 4. Scale Winning Campaigns: Increase your budget for campaigns that are delivering positive results. Scaling requires careful monitoring to avoid diminishing returns. Consider budget allocation strategies. 5. Implement Postbacks: Setting up postbacks allows traffic sources to optimize towards higher-converting offers, improving overall performance.

Important Considerations

  • Data Privacy: Ensure you comply with all relevant data privacy regulations, such as GDPR and CCPA.
  • Affiliate Network Terms: Always adhere to the terms and conditions of the affiliate networks you're working with.
  • Quality of Traffic: Focus on acquiring high-quality traffic. Avoid incentivized traffic or other sources that may violate affiliate network policies.
  • Regular Monitoring: Continuously monitor your campaigns and make adjustments as needed. Campaign monitoring is never finished.
  • Attribution Challenges: Be aware of the complexities of multi-touch attribution and strive for accurate tracking.

Resources and Further Learning

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